By: A. Ford
You ever read Seth Godin’s stuff ? Well his blog is one of my reference points during the week. Quality writer with several books that have done quite well like, Purple Cow, Unleashing the Ideavirus, Permission Marketing, and Survival is Not Enough.
Check out his stuff here
He’s not the point of my article today. However I found one of his blogs that led me to another story, and I like to give proper credit.
I notice some "waves" (next gen, swank schwag, possible trends for the hipster impaired) appear in the UK first and then here in the USA a little later on. For example: data has surpassed voice in cellular phone bandwidth usage in Europe, and you can bet that in the next few years, the US will be a nation of instant messaging, mobile email receiving, mobile pictures as words using non-Queen having people. It’s coming... doubt me? I answered three emails during a meeting yesterday…in someone else’s office on my
Hiptop, and every kid I know has a cell phone. Even mobile weblogging or moblogging is growing rapidly. They even had the first International Moblogging conference in Japan last July.
SOO, that's coming - so how far behind is this?
"Marketers are investing more online every month because it works," wrote Danny Meadows-Klue, chairman of the IAB UK, in an analysis of the numbers. "Online is being used by mainstream marketers to support every aspect of the marketing mix, with a powerful track record now proven for those building brands and generating response."Clickz
Interactive Advertising Bureau's U.K. division released a study showing that online spending in the island commonwealth more than doubled, surpassing the market for traditional radio expenditures. Online marketers spent almost $150 million in Britain in the second quarter of 2003, showing consistent double digit quarter-on-quarter growth. Marketing Wonk
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Of course banners like this 
But more likely we'll see more stuff that is viewer optional like this 
even though the features take a little while longer to download on dial up service and the United States is only eleventh in DSL or high speed internet access globally, you can see that number increasing steadily, and soon we'll all be going to the coffee shop that has free WiFi so we can work whilst we sip our 
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