Marketers are trying to beat their competition by devising and implementing new methods of advertising. For example, marketers now place static advertisements on the floor directly in front of the item being advertised, and it has proven to be extremely effective. In one independent study, floor advertising increased the sales volume for particular products up to 192%. Since floor advertising was first used in 1994, industry leaders state that floor advertising has become the fastest-growing media in the history of in-store marketing.
from here
Wait till they get a load of Intellimat. IntelliMat is a wear-resistant, 3-foot by 4-foot screen, raised only a half inch off the ground. It delivers multi-media, TV-quality advertisements and can be interactive with customers. More importantly, it delivers these messages to consumers in retail environments when they are in a position to buy.
Developed by the Egg Factory this medium would be the perfect welcome mat to my hacienda. When somebody stepped on it, the screen would activate with a picture of my eye all bugged out, blinking, and then my voice would say..."You are not sitting on my couch unless you put some drawers on. With your nasty butt!!"
