I am always looking for advertising in interesting places...call it "Brandalizm". So when I saw these wheels the other day, I was blown away. I didn't get a great picture of what I saw, but the picture on the left is of the Coca Cola logo.
What you see here is a photo of the wheels in motion, and LED lights comprise the visual to make just about anything you want to display on your wheels. I went to the website and they have great pictures and even a video that gives you a great picture of what the wheels can display. Pretty cool idea until a major car pile up. Reminds me of the concept car in Japan that displays emotion.