One of the more reassuring aspects of the Idea Festival is the statement from most of the speakers I heard over the last two days is that " good ideas can come from anywhere".
I would add that you must be looking for the right redundancy in the culture in order to identify the tell-tale signs of an emerging idea. Everyone looks for ideas, but many overlook the seemingly mundane or divergent thoughts as signs of an idea whose time has come. A ripple of thought can be the trigger for a larger notion that can become a full onslaught of a movement. Without looking for the ripples, you only catch the waves that are already upon you. Watch the little stones being dropped in the streams...they make the best precursors for the growing tides.
I find this unilaterally accepted by every person I've met who embody those special qualities and mindset of an innovator and creative entrepreneur. Not every person at this festival is geared that way...but they are open to the thoughts around them.
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