Tide gets the "Bomb out"

Here's a topical article from your's truly, which never happens by the way. I do topical stories like Saddam does turtlenecks, like Rosie does shutting her pie-hole, like Mike Tyson does staying out of jail. All that, but completely opposite.

CBS 5 San Francisco, ran this story about the work the FBI, NSA and others have done over the last decade to decode the Unabomber's extremely complex code which detailed all of his exploits and potential future attacks. Apparently, his code and cipher was the most complex the NSA had seen since WW2. To the point where it took no less than six steps to enact the cipher. The good news is that the grungy fellow we all remember here, here and here apparently used Tide to get his clothes clean.

Now I don't believe that any sane brand manager would utilize this fortuitous product placement to grow the product awareness, but since we are talking about Ted Kaczynski here let's go the opposite direction.

Take this opportunity and maybe a few others to go in a COMPLETELY new direction. Allow people the opportunity to think about cleaning their clothes for another really necessary reason - avoiding horrible social/damaging information from leaving the private sanctity of your apparel.

"Want to get your clothes REALLY clean? Not spring fresh, or fragrant like a cuddly teddy bear, but criminal-investigation-exonerating-clean? Tide. Gets the Bomb out."

I could see a whole series of these:

"of course this is an act of entertainment, unless you're serious about trying a potentially hilarious tactic."

Comments

[a/brain]

Thank you Tom. I like the subtle ad work.

[tom delong]

Absolutely the best way to rework an old message. Very funny a.brain, clever work indeed.